Dosboy's Bits and Bytes

...has been an internet phenomenon for years now. YEARS. If you don't know what I'm talking about, read this. At any rate, I just saw a Mountain Dew commercial which totally capitalized upon his internet fame. Good job, Mountain Dew. It actually makes me wonder what started the whole Chuck Norris rebirth, and how much Mountain Dew paid him for this ad, given his less than current status (aside from the internet crowd, obviously). Was it all viral marketing on Mountain Dew's part, started 5 years ago with a long-term vision? I seriously doubt it, but if so, Mountain Dew - you ROCK!

Either way, I just blogged about Chuck Norris and Mountain Dew (and neither of them paid me), so their ad worked. They got publicity (albeit weak publicity and on the internet in which they already had a pretty receptive audience). So good job.